Dear Our Loyal Customers,

We hope this message finds you well and enjoying the goodness of our olive oil products. We are reaching out to you today with a significant update regarding our pricing structure.

Over the years, we have been dedicated to providing you with the highest quality olive oil at fair prices. However, recent challenges in our industry have compelled us to reevaluate our pricing strategy.

Due to a combination of factors including adverse weather conditions affecting olive yields worldwide, unexpected crop diseases, and escalating production costs, we find ourselves in the difficult position of needing to raise our prices. Despite our best efforts to absorb these increased costs internally, we can no longer sustain our current pricing model. 

We want to assure you that this decision was not made lightly. As a family-owned business, we understand the importance of offering affordable products to our loyal customers. Unfortunately, market pressures and economic realities have left us with no other option. 

Furthermore, we want to be transparent with you about the impact of these challenges on our business. In addition to adjusting our prices, we have had to make difficult decisions, including reducing our workforce. These changes have been heart-wrenching for us, as we deeply value our team members and their contributions to our family business. 

Your continued support means the world to us, especially during these challenging times. We are immensely grateful for your loyalty and understanding as we navigate these changes together. 

Thank you for being a valued member of our community, and please don’t hesitate to reach out if you have any questions or concerns. 

Warm regards,

John Arlotta